- knowledge of media production and communication
- knowledge of English language
- to be thorough and pay attention to detail
- persistence and determination
- the ability to work well with others
- the ability to accept criticism and work well under pressure
- the ability to use your initiative
- the ability to sell products and services
- excellent verbal communication skills
- to be able to carry out basic tasks on a computer or hand-held device
Your day-to-day tasks could include:
- planning PR campaigns and strategies based on research
- monitoring and reacting to the public and media's opinion of your client or employer
- writing and editing press releases, speeches, newsletters, leaflets, brochures and websites
- creating content on social media and responding quickly to user comments
- arranging and attending events like press launches, news conferences, exhibitions and open days
- developing good working relationships with the media to promote your clients
- arranging photoshoots and production of promotional videos
- public speaking at presentations, conferences or radio and TV interviews
You could work in an office.
With in-house PR officer experience, you could be promoted to PR manager, social media manager or head of communications.
With agency experience, you could progress to senior account executive or account manager.
You could go freelance or move into advertising, marketing or journalism.
You can find out more about the world of public relations from the Chartered Institute of Public Relations and careers in the industry from the Public Relations and Communications Association.
